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Sustainability

Game development labour has been described as precarious for its workers who labour under issues of sustainable employment, gender inequality, and ‘crunch’ work. This project seeks to investigate these issues within this industry and attempt to analyze how independent studios and developers keep the lights on. Diversity issues within cultural and creative industries are well-known, detailing the systemic and organizational barriers that women and other marginalized people face. The uneven distribution of creative work across these intersecting identities has led to lower pay, greater inequality, and limitations to the freedoms of both those marginalized and those who traditionally are not. Currently, one of the main projects is to address the consequences of gender equity policies within corporate and artistic funding bodies and how these policies impact development, hiring, and promotion practices within creative and cultural industries.

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Methods

Game studies researchers have struggled to access game studios and developers, partly due to the secretive and closed nature of large studios. To date, relatively little methodological innovation addresses this issue. As a larger overarching project, we look at how to better connect researchers with game developers and others who work in the industry, as well as new methods to learn about their work. For example, this includes examining ways to conduct in-depth contextual analyses of cultural intermediaries, such as co-working space hosts, events organizers, publishers, etc. The kinds of work that cultural intermediaries do can be difficult to access as their actual sites of work are highly mobile, geographically dispersed, and individualized, particularly in ‘indie’ scenes. Another methodological challenge we highlight through our work is the disconnect between how we might think games are made, and the messy realities of what team-based game development actually looks like on the ground. In response, we emphasize studio studies ethnographies as a viable tool for qualitative game studies research.

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Community

This project addresses changing dynamics of software development alongside the growing significance of community management in game development. Increasingly, platforms, such as Facebook, Grindr, and Twitter, are facing crises within their communities necessitating management and moderation of these spaces. How these platforms decide which content is moderated and who has access to them is important as they continue to structure our online spaces, as platforms of entertainment, discussion, knowledge, connection, and sharing. The management of users on platforms is typically done by community managers, labourers who act as a bridge between software developers and communities of users. Digital game development is argued as an ideal site to study these changing dynamics. As the management of these communities becomes integral to the sustainability and success of platforms, and increasingly embedded more early on in production, how does this change the work of software developers and community managers alike?

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Livestreaming

This project considers the role of live gameplay streaming in indie game production, distribution, and reception, based on interviews and platform analysis. Digital game live-streaming on Twitch.tv (along with other forms of mediated gameplay content like YouTube “Let’s Plays”) is fundamentally changing the industry and culture of digital games. Streamers and influencers vie for the social and economic rewards of celebrity; viewers consume hundreds of hours of gameplay footage a week; platforms extract massive profits; and game developers increasingly rely on streaming as a form of promotion. Some argue that streaming has come to parallel game reviews for consumers and developers, offering a “live” evaluative account of the game being streamed, which may inform purchase decisions. Certainly, streaming has helped secure the position of Player Unknown’s BattlegroundsFortniteRocket League, and others as ubiquitous blockbusters, but what about smaller, lower-budget games lacking significant brand recognition and marketing budgets? By focusing on developer perceptions of and experiences with streaming, rather than streamers or viewers, we aim to question the widely-held notion that streaming is inherently beneficial for small developers facing an oversaturated market rife with “discoverability” issues.

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Discoverability

The Indie Interfaces: GPS / MESI IP Discoverability Engine Project, is a three-year collaborative grant and initiative between Concordia and GamePlay Space which launched in early 2018. The project, which developed out of the 2017 Indie Interfaces symposium and research group, has presented an interesting opportunity to bridge the gap between academic and industry interests and discussions. The research side of the ‘Discoverability Engine’ aims to explore challenges related to visibility, attention, and sustainability that many independent game studios in Montreal face when developing and releasing a game. Working closely with the GamePlay Space team, the research involves a correlation of qualitative and quantitative onsite research in order to create comprehensive snapshots of each studio in the space, as well as the coordination of pedagogical events and initiatives aimed to help devs improve their business and marketing strategies. Data, information and analysis generated during this study will be used to help evaluate discoverability initiatives for indies as well as provide guidance and advice for future initiatives.

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Latest Work

Parker, Felan, Whitson, Jennifer R, and Simon, Bart. “Megabooth: The cultural intermediation of indie games”. New Media and Society. Online first: http://journals.sagepub.com/doi/10.1177/1461444817711403

Abstract:

This article considers the history, practices and impact of the Indie Megabooth and its founders in terms of their role as a ‘cultural intermediary’ in promoting and supporting independent or ‘indie’ game development. The Megabooth is a crucial broker, gatekeeper and orchestrator of not only perceptions of and markets for indie games but also the socio-material possibility of indie game making itself. In its highly publicized outward-facing role, the Megabooth ascribes legitimacy and value to specific games and developers, but its behind-the-scenes logistical and brokerage activities are of equal if not greater importance. The Megabooth mediates between a diverse set of actors and stakeholders with multiple (often conflicting) needs and goals and in doing so helps constitute the field of production, distribution, reception and consumption for indie games. ‘Indie-ness’ and independence are actively performed in and through intermediaries such as the Megabooth.

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Indie Interfaces

I’m working on the Indie Interfaces project with Dr. Bart Simon and Dr. Felan Parker. We are collaborating with indie developers and the IndieMEGABOOTH, a game developer organization in an action-research project to foster greater diversity in indie games development as well as to collect and share empirical data on what it means to be “sustainable”, both economically and culturally, in the game industry. On a theoretical level, we are re-theorizing the role of cultural intermediaries in creative industries in terms of their influence on new modes of political economic organization that are focused on sustainability rather than the traditional binary of artistic distinction versus capital accumulation.

Our first publications for the project can be found here: Parker, Felan, Whitson, Jennifer R. & Simon, Bart. (2018). “Megabooth: The cultural intermediation of indie games”. New Media & Society. online first in 2017. https://doi.org/10.1177/1461444817711403.

Very rarely, I have time to actually blog.  When I do, it’s at Gamasutra.  You can find my posts here.

If you’re interested in reading more work on game design issues on Gamasutra, I recommend reading Tanya X. Short’s blog.  She’s the founder of Kitfox Games, a truly great game designer, a talented public speaker, a research collaborator, and the co-founder of the Pixelles game-making initiative in Montreal.

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Surveillance Studies

I’m an associate editor of the journal, Surveillance & Society and much of my research examines how the ability to monitor and surveil software users changes production practices and economic models behind new media such as games.

With my graduate student, Brian Schram, I am currently working on a project rethinking social networks and surveillance. Notions of privacy coalesce around an individual’s right to privacy, largely centering on one’s autonomy over their information, and the protection from corporate and government surveillance. This project will theorize the how anonymity and privacy might be reconciled with the conditions of community formation and social organization that are predicated upon lateral surveillance.

Here is a selection of articles on the topic, ranging from identity theft to the Snowden Documents, to games.  For the complete listing, please check out my publication list.

game studies meets surveillance studies at the edge of digital culture

In this introduction to a special issue of Surveillance & Society, Bart Simon and I  tease apart some of the intersections of games and surveillance, beginning with a discussion of the NSA documents leaked by Edward Snowden on using games to both monitor and influence unsuspecting populations. Next, we provide an overview of corporate data-gathering practices in games and further outline the production of manageable, computable subjectivities. Then, we show how the game Watch Dogs explores the surveillant capacities of games at both the game mechanical and representational scales. These three different facets of surveillance, games, and play set the scene for the special issue and the diverse articles that follow.  In the following pages we pose new lines of questioning that highlight the nuances of play and offer new modes of thinking about what games – and the processes of watching and being watched that are a foundational part of the experience – can tell us about surveillance.

You can read the whole article here.

gaming the quantified self

By their nature, digital games facilitate surveillance. They allow for the compilation of statistics, internal states, and rules to be recorded, thus hiding many of the internal workings from the players and making the games much more complex. This digitization makes it much easier to collect player data and metrics, and then, as a process of function creep, to use this data in new and innovative ways, such as improving the user experience, or subtly shaping users’ in-game desires and behaviours. Increasingly, these practices have moved from non-game spaces into social networking sites and spaces of play.

Find the extended abstract, and the link to the entire article here.

identity theft and the care of the virtual self

Written at the very cusp of the identity theft panic, in this paper Kevin Haggerty and I analyse how major institutions publicly respond to the crime of identity theft.

The paper concentrates on how individuals are encouraged to responsibilize themselves against this potentiality, and what they should do in the event they are victimized. These two distinct discourses (prevention and victimization) aim to fashion a hyper-vigilant citizen whose daily routines, home environment, consumption patterns and sense of self are being brought into accord with wider power dynamics. These measures can be understood as encouraging a care of the virtual self a wider social project characteristic of an informational age that encourages individuals to reduce the risks and maximize the potentialities related to their data double. In the context of identity theft, however, institutionally promoted methods for the care for the virtual self transcend what is reasonably practicable for most citizens and mask the role played by major institutions in fostering the preconditions for identity theft.

Drop me an email if you can’t access the paper, as it’s one of my only ones behind a paywall (which I hate).

special issue of the journal surveillance & society on games, Play & surveillance

Bart Simon and I put together an edited collection of open-access works that look at the use of surveillance in games.  We’re quite happy with how it turned out, especially with the range of scholarship.  I found that the opinion articles and research notes, in particular, go far beyond quick postscripts and are well worth a read.

Editorial

Jennifer R. Whitson, Bart Simon
309-319

Articles

Aphra Kerr, Stefano De Paoli, Max Keatinge
320-336
Lauren B. Collister
337-348
Casey O’Donnell
349-359
Carrie Elizabeth Andersen
360-376
Jason Farman
377-388
Nathan Hulsey, Joshua Reeves
389-400
Carol Margaret Barron
401-413
Kate Raynes-Goldie, Matthew Allen
414-426

Opinion

Alex Dean Cybulski
427-432
Alessandro Canossa
433-436
Austin Walker
437-442
Justine Gangneux
443-447

Research Notes

Holly Robbins, Katherine Isbister
448-458

Artistic Presentations

!Mediengruppe Bitnik

 

 

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Studio Studies

Ethnographies of game development

A lot of my writing revolves around the “work of making play”.  In general, I’m fascinated by the people who create the software and hardware that we take for granted – from the user interfaces on our smartphones to the options on our productivity software, to the privacy settings of Facebook.  I also love games.

So, it made sense to not only play games, and read about game development processes, but to actually start researching how games are made, the people who make them, and the “soft and squishy” social aspects of creating culture. I call this work “Studio Studies”, which is also a big part of the work of other researchers like John Banks, Casey O’Donnell, Olli Sotamma, and Aphra Kerr.

I began small: starting with interviews of game developers, then moving to short embedded ethnographies during the summers (see Voodoo Software), and from November 2012 to November 2014 I was fortunate enough to carry out an extended embedded ethnography of Execution Labs, a first-of-its-kind launching pad for independent game studios.  There, I was able to work with a number of development teams and really understand the struggles and success of working in the game industry.

I’m currently working on a book that details some of these experiences.

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Game Design by Numbers

Instrumental Play and the Quantitative Shift in the Digital Game Industry

Once upon a time, I wrote a PhD Thesis about the game industry in crisis, as traditional modes of game production became increasingly risk averse, working conditions declined, and game innovation suffered.

Then along came social and mobile games, which promised developers greener pastures, including more creative autonomy, stable careers, and better games.

This thesis is a snapshot of this moment in time.  It offers an analysis of some of the impacts of an increasing reliance on data-driven design (especially that related to marketing and monetization).

You can download the entire thesis here.

Here’s an abstract, for a quick peek.

This dissertation chronicles ideological, technological and economic changes in the digital game industry, focusing on how games are transforming as play becomes instrumentalized. It pays particular attention to the struggles of developers as they search for creative freedom and autonomy in a risk-averse industry. It makes original contributions to the literature on games by situating and explaining industry-wide shifts in terms of the socio-economics of game development and the rationalities that drive individual developers. It contributes to social theory more generally by explaining how transformations in play, games, and creativity are linked to much wider adaptations in the operation of capitalism and how it is justified to both workers and consumers.

I use ground-level accounts from those within the game industry to describe how new media technologies interact with socio-economic forces, detailing the adaptability of capitalist modes of production in the face of critique. I show how definitions of ‘games’ and ‘play’ are changing as they come into contact with technology, allowing games to be reformulated in powerful new ways, so games are not only tools of entertainment but also tools of governance. I argue that the collective valuation of objective quantitative data and the belief in the fallibility of individual creative autonomy has turned game design into “design by numbers”.

The complementary themes of this thesis are bound together by references to the “New Spirit of Capitalism” (Boltanski and Chiapello 2007, 2005), which explains how capitalism is continually reorganizing itself, adapting the language and spirit of 1960s counterculture and emphasizing freedom in order to drive though new, more efficient, work practices and more subtle forms of exploitation. This “New Spirit” accounts for the current upheavals in the game industry. Changes to the Spirit of Capitalism have initiated tectonic shifts, reforming the geography of the game industry and creating fissures in the landscape that allow new game sectors to emerge, while others struggle to avoid being buried. In turn, innovations from the game industry, particularly the emphasis on data-driven design, shore up the weaknesses in the New Spirit of Capitalism, allowing it to operate more successfully.